About us

Anchor the Identity. Increase the Impact.

Who we are

At Mind of Increase, we believe leadership growth doesn’t come from adding more tasks to an already full plate—it comes from transforming who you believe yourself to be. That’s the power of Identity Anchoring combined with neuroscience: a proven path to rewiring leadership from the inside out.
Founded by award-winning CEO, author, and leadership coach Dr. Clare Allen, Mind of Increase is built on three decades of executive leadership experience, cutting-edge research, and a deep commitment to helping leaders rise beyond burnout, imposter syndrome, and overcompensation.

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Our purpose

To transform the future of leadership by empowering individuals and organizations to rewire their identity, elevate performance, and lead with clarity, confidence, and purpose
Have a question about our courses, pricing, or bundle programs? Feel free to contact us.

Why should I Work with Mind of Increase?

Individuals

Through one-to-one coaching and tailored programs, we help aspiring and established leaders unlock confidence, build presence, and re-anchor their identity for lasting success. Whether you’re navigating promotion, overcoming self-doubt, or stepping into executive influence, we provide the tools and frameworks to help you thrive.
For Companies
Leadership performance drives organizational performance.
We partner with companies to design and deliver solutions that elevate leadership capability across the board. Using evidence-based methods, we help executives and teams:
• Increase clarity and decision-making power
• Build resilience and adaptability
• Foster cultures of high trust and innovation
• Anchor sustainable performance at both individual and organizational levels
When your leaders thrive, your company thrives.

Why choose us

At Mind of Increase, we integrate neuroscience, leadership psychology, and Identity Anchoring to help leaders break free from old patterns, re-anchor their sense of self, and unlock sustainable performance. We exist to build leaders who not only succeed—but thrive with joy, influence, and impact.

Quality Learning Solutions

We provide the most relevant and up-to-date content to help learners advance in their careers and build strong foundations for their futures

Flexible Options

Our platform provides a range of learning options, from one-on-one coaching to in-person meet-ups and online virtual classes.

Client Focused

We work with our clients to understand their unique challenges and design a learning solution that meets their unique needs.

Meet our Founder

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Dr Clare Allen

Dr. Clare Allen is a three-time award-winning CEO, author, and leadership coach who has spent more than 30 years leading organizations and shaping the future of leadership. With a Doctorate in Business Administration and qualifications across neuroscience, psychology, and leadership development, Clare has dedicated her career to understanding how identity shapes performance.
Through her groundbreaking framework, Identity Anchoring, Clare helps leaders break free from overcompensating, burnout, and self-doubt—rewiring their leadership from the inside out. Her approach blends neuroscience, emotional intelligence, and practical leadership tools to deliver lasting results for individuals and organizations.
At Mind of Increase, Clare’s mission is clear: to help leaders stop surviving and start thriving—building capability, performance, and joy at every level of leadership.

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